Convive

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Photography and video brief · Thursday 22 October 2026

John Huba Shot List

Convive Wine & Spirits in-store photo shoot for website.

Where196 Avenue A
East Village

WhoJohn Huba
with Jesse, Isabel, Blue

HoursThursday, shop open
11am–10pm

Replaces~35 generated photos
and one short hero film

Art direction

Direction

Shoot the real shop at 196 Avenue A to replace AI-generated FPO images.
Real people, real bottles, real environment, using the generated photos as directional inspiration.
People interacting with their environment: reaching, pouring, packing, listening.
Window light and the shop’s own lights. No strobes as the look.
Capture natural environment and colors, with shallow depth of field where applicable.
Please shoot RAW and high resolution. We will fine-tune as needed in Lightroom.

Keep

Bottles sharp enough to read as authentic labels, without needing to be specifically legible. These photos need to work beyond when these vintages will be sold.
Prefer all photos of people to feel candid and unposed, with nobody looking at the camera.
A bounce is fine if an aisle is dark.

Leave behind

No need to match the exact poses or bottles in the current photos, but do draw inspiration from them.
Don’t rebuild a brighter, emptier version of the shop.
No need to shoot individual bottle shots for the shop.

Setup

Convive: Preparation for shoot

People

Jesse Warner-Levine: portraits, counter with wine, tasting shots, portrait with Blue for the About page.
Blue Teramoto: portraits, tasting shots.
Isabel Tschurr: portraits, packing boxes, tasting shots.
Floor staff: whoever is working or available for portraits.

Items to prepare

The gift boxes, tissue, cards, and tape Convive actually ships.
A few bottles Jesse would put in front of a client, including one sake and one spirit that are really on the shelf.
Wine glasses, water glasses, notepads, and pens for tasting shots.
A simple board — cheese, bread, something already in the shop — only if the event frames are happening.
Bags or wraps if a blind tasting is easy to fake with real bottles.

Shop

Normal retail day, 11am–10pm.
Ideally, for a few shots, staff interacting with or helping customers.

Homepage

Hero Video & Tasting

One looping video with 4 sequences and one tasting photo.

Priority 1Widescreen 16:9

H1 · Homepage video

Shoot video at 60fps or higher so we can run it in slow motion. Each shot about 5–10 seconds.
These four sequences cut together as one loop. The clips below are what’s on the site now.

1. A person reaching for a bottle from the shelf and examining it.

2. An employee packing a Convive gift box with wine of Jesse’s choice, and the accoutrements.

3. Jesse, or another employee, speaking with a customer about a bottle of wine.

4. A staged wine tasting at the back shop table.

Three generated people taste wine at a pale table.

Priority 1Wide

H2 · Tasting

Jesse and one or two colleagues, tasting and comparing wines.
Real bottles, a few glasses, water, paper.
Three people is enough.

Shop

Shop section hero images

Short wide photos above each collection.
Search results pages show a similar wide photo.

Hands hold a dark bottle with an illustrated label in front of a pale wine wall.

Priority 1Widescreen 2:1

S1 · Wine

Hands, or a person from the side, taking one real bottle.
Shallow depth of field, focused on the label of the wine being pulled. Ideally a darker background.

A man seen from behind reaches into a wall of evenly spaced bottles.

Priority 1Widescreen 2:1

S2 · Shop wall

An employee at the wine wall, reaching.
Back or three-quarter view.
Let the shelf stay crowded.

A person in a black jacket lifts a whisky bottle from tissue paper beside a sink and hanging glasses.

Priority 2Widescreen 2:1

S3 · Spirits

The real spirits shelf, or someone wrapping a bottle the shop sells.

Priority 2Widescreen 2:1

S4 · Sake

A sake bottle from the shelf. Label toward camera.

A person at a wood table with a cocktail shaker, a waiter’s friend, and a linen napkin.

Priority 2Widescreen 2:1

S5 · Other

Feature items actually stocked that aren’t bottles. This section may be renamed from Other to Barware, or something else.

A red neon letter C hangs in a shop window, with a man holding a bottle inside.

Priority 2Widescreen 2:1

S6 · Search

The real window, from the sidewalk.
Best when the light is getting low outside, so the neon sign reads well.

Overhead of a tasting table with bottles, glasses, and notes, from the same generated scene as the homepage tasting.

Priority 2Wide

S7 · Shop menu

Same tasting table as H2, from above.
Bottles, two or three glasses, notes, a hand with a pen.

About

About Convive

Priority 1Widescreen 2:1

A1 · Team at the shelf

Color. People who work here, in front of the shelf.
Relaxed, not a lineup. This is what makes Convive feel like a trusted wine partner, not a corporation.
Shoot loose on the sides.
Prefer a new shot of Blue and Jesse. The current black-and-white can be repurposed if needed.
This is the only shot where people can look at the camera. Ideally shoot it both ways, so we can choose.

A generated man in a blue shirt shows a green bottle to a generated woman in a pale wood aisle.

Priority 1Wide

A2 · Employee helping a customer

Ideally a floor staff person with a customer, or with someone who isn’t otherwise pictured as an employee.
Wide enough to see the wine selection.
Also used, tighter, on the contact page.

Close shelf of dark bottles and a handwritten card that says Jesse’s pick.

Priority 2Wide & vertical

A3 · Shelf

A real run of bottles.
Extreme close-ups of bottles on the shelves, at a slight angle, with shallow depth of field.
The “Jesse’s pick” tag was only a suggestion. Capture the notes that are normal at Convive.

A person packs a wine bottle into a plain cardboard box on a pale counter.

Priority 2Vertical

A4 · Packing

From the side: bottle, hands, the real counter.
Use a box that wine is actually packed in for shipping. It does not have to be a special gift box.

Portraits

Vertical. Medium distance. Person in the center.
Busy in the shop. Not looking at the camera.
Shelves can be behind them.

Generated portrait used as Jesse: a smiling man in an olive sweatshirt with a bottle on the counter.

Priority 1Vertical

A5 · Jesse

At the counter or tasting. Not a headshot.

Generated portrait used as Isabel: a woman with glasses wiping a bottle by a window.

Priority 1Vertical

A6 · Isabel

With a list, a box, or a bottle.

Generated portrait used as Blue: a man in yellow glasses and a bolo tie with a glass of red wine.

Priority 1Vertical

A7 · Blue

As he actually is in the shop.

Priority 2Vertical

A8 · Floor staff

Whoever is working, or is able to show up for portraits.
Same setup as the portraits above.
Busy doing something in the shop.
Not looking at the camera.
Medium distance. Person in the center of the frame.

Generated staff portrait, not a real employee. — Placeholder

Corporate

Corporate gifting

Two gray gift boxes with red and yellow circles and the word convive, on a wood counter.

Priority 1Widescreen 16:9

C1 · Gift hero

Actual packaging on the counter, shelves behind.
Framed like this, with the boxes on the right.
Some shots with the boxes closed, others with them open or being packaged.
Shoot loose. Events also uses a wide strip of this.

Generated man in an olive sweatshirt behind five bottles with labels reading face b and similar.

Priority 1Wide

C2 · Short list

Jesse behind 3–5 bottles he would highlight as unique.
Real labels, facing camera.
Choosing, not posing.

Stacked gray gift boxes with red and yellow circles and the word convive.

Priority 2Wide

C3 · Stacked boxes

We already have these shots. A wide frame of this setup would still help.
A few real outgoing boxes on the counter.
Shop behind. Doesn’t need to look like a warehouse.

An open gift box with patterned tissue and a tall sleeve covered in scattered letters.

Priority 2Wide

C4 · Open gift

We already have these shots. A wide frame of this setup would still help.
Include a wine bottle and the other items that go in the box.
Some closer shots, with shallow depth of field, of the objects inside the gift box.
Counter in front, shelf behind.

A woman holds a whisky bottle up to a shelf in the generated shop.

Priority 2Wide

C5 · Closing photo

A person and a bottle, from the side or behind.
Used on both Gifting and Events.
Highlight a high-end bottle of Japanese whisky, or another spirit. There are plenty of wine shots elsewhere.

Two kraft boxes tied with wide red ribbon, in front of a generated wine wall.

Priority 3

Other packaging

If there are packaging or boxing options besides the branded Convive boxes, capture a photo of them. These will show when someone selects gift box options.
Also capture other gifting options, such as a white-labeled or branded card, or handwritten cards, if those are offered.

Corporate

Events & Experiences

Four professionals toast with red wine in a restaurant lounge that is not Convive.

Priority 2Widescreen 16:9

E1 · Events hero

We will use this generated photo unless Blue or Jesse object and want to stage a shoot.
Glasses up or mid-conversation.
Keep faces near the vertical middle. The page crops this short.

A generated host with glasses stands at the head of a tasting table while four people smell wine.

Priority 1Wide

E2 · Host

Jesse, Isabel, or another Convive employee standing with one bottle.
A few people tasting. Notebooks optional.
In the shop. Four guests is plenty.

A man in a navy suit presents a bottle to seated colleagues in a brick office.

Priority 2Standard

E3 · Private tasting

We will use this generated photo unless Blue or Jesse object and want to stage a shoot.
Host, bottle, two or three guests.

A server pours red wine for eight people at a long restaurant table.

Priority 3Standard

E4 · Dinner

Only if a simple table can actually be set: plates, a pour, conversation.
We will use this generated photo unless Blue or Jesse object and want to stage a shoot.